Dierbare momenten
Velderhof · Creative Director · DOP · Edit · 2025
Dierbare momenten. The Velderhof audience has a lifetime to look back on, and still faces big changes like moving house. This commercial puts cherished memories at the centre, from celebrating Sinterklaas together to the awkward first meeting with a new boyfriend, carried by Willeke Alberti's own song 't Oude Huis, with Willeke herself in the lead. Directed by Kees-Jan Mulder, art direction and styling by Erika Floor. Concept by Kees-Jan and me. Photographed and edited by me.