Dierbare momenten

Velderhof · Creative Director · DOP · Edit · The Netherlands · 2025

Dierbare momenten. The Velderhof audience has a lifetime to look back on, and still faces big changes like moving house. This commercial puts cherished memories at the centre, from celebrating Sinterklaas together to the awkward first meeting with a new boyfriend, carried by Willeke Alberti's own song 't Oude Huis, with Willeke herself in the lead. Directed by Kees-Jan Mulder, art direction and styling by Erika Floor. Concept by Kees-Jan and me. Photographed and edited by me.

PRODUCERJan-Peter Boer
CREATIVE DIRECTOR & CONCEPTGerbert Floor, Kees-Jan Mulder
DIRECTORKees-Jan Mulder
SCRIPTWicher Schuurman
CINEMATOGRAPHY & EDITGerbert Floor
ART DIRECTOR & STYLINGErika Floor
SET DESIGNMirjam Gesink
LEADWilleke Alberti
GAFFERArthur Vis
SOUNDMorten Brogaard
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